Participant introduction

Nevena Veselinović

Nutritionist and expert in plant-based nutrition
The story of veganism and Nevena Veselinović began twenty years ago when she realized she no longer wanted to consume meat, milk, or eggs. Her pioneering journey has now become the core of a movement that has changed the dietary landscape in Serbia, where healthy food now holds a significant share on supermarket shelves and community support. Nevena, along with a team of experts, leads the Veganluk project, focused on precision and excellence in the world of Whole Plant-Based Nutrition. Our customers are the change we continuously support and develop. The Veganluk community is growing, not tied to celebrities but to the strength of every individual who spreads the message and influences others. Veganluk is not just a word, but a symbol of unity recognizable everywhere, even at events like Wimbledon. Our values are recognized and valued - and that is enough for us.