He studied law in Zagreb and completed an MBA at IEDC Bled. He spent ten years in advertising and publishing (lastly as a member of the Board for Special Products at Večernji list group) in Zagreb, followed by a decade as the CEO of a group of 12 companies that primarily operated in construction in the Middle East. Since 2019, together with his wife Ružica and with the help of a team of super people, he founded the Zagreb Chocolate Museum, probably the sweetest museum in Croatia. Since 2022, he has been the organizer of the Days of Chocolate and Coffee, the largest fair of its kind in our region. From 2023, he is a co-owner of the franchise concept Diveinto Chocolate Museum. A father of three children, husband to one wife, a public servant to one dog and one cat. Happy with what he does.