Active in the gastro scene for over ten years through a blog, social media, and collaborations with brands and tourism communities, he is one of the pioneers of the food influencer scene in Croatia. He emphasizes authentic stories, regional ingredients, and creative presentation of food, with a notable skill in food styling. Over the years, he has worked with almost all relevant domestic and foreign brands in the food and beverage sector. He specializes in creating recipes, designing content, organizing dinners and workshops, and managing communications on digital platforms. He is particularly interested in projects related to sustainability, education, culinary innovations, and promoting Croatian gastronomy, traditions, and local products.