Participant introduction

Ivana Jurić

TZ Osijek-Baranja County
Ivana Jurić has been leading the Tourist Board of Osijek-Baranja County since 2018, when she replaced the primary topic of preparation and implementation of EU projects in the field of tourism and agriculture with the development of a tourist destination management system. With this creative "TZ OBŽ team" she designs various concepts of destination branding and rebranding, development of a destination management system and general popularization of Slavonia and Baranja as a must-see travel destination. The team is behind the creative concept "HeadOnEast Croatia" — a brand platform that places luxury at the core of communication in promoting the wonderful experiences offered by Slavonia and Baranja, thus striving to change the perception and image of eastern Croatia in the long term.