Ana Marija Šimić is the manager of HoReCa digital platforms at METRO Croatia, where she is responsible for the implementation and marketing of DISH by METRO digital solutions. She began her career at METRO in 2021 in sales, where she managed the largest HoReCa channel customers, and today she successfully leads a digital-sales team focused on the digitalization of the hospitality sector. DISH by METRO tools enable restaurateurs to easily create websites, manage online reservations, handle orders, and optimize business operations. Ana Marija's strategic approach and understanding of the market assist in their successful implementation. She actively contributes to the digital transformation of the HoReCa sector and strengthens METRO's position as a reliable partner for professional customers."